Services

Watson was formed with a partnership approach. Through The Watson Collective, we have an answer for all of your branding and marketing needs.

While our in-house specialities are listed above, our network of highly-vetted creatives, photographers, marketers, and parallel craftsmen are standing by. Through this network, we are able to provide additional services in a cost-effective manner, through one point of contact. 

• Email marketing
• Social media 
• CRM and database management 
• Photography and videography 

If you find yourself with an in-house team that needs a spark, our strategists love to engage in a limited amount of consulting partnerships each year. The 90-day world of the Watson Method lends itself to an effective cadence of quarterly workshops coupled with monthly check-ins. 

Under these engagements, we frequently perform audits of current platforms/campaigns, quarterly content calendars, and other directions for in-house teams to execute on.

If we had a dollar for every new client that had no idea what their previous agency was doing each month, we’d all be retired and living in the mountains.

We get it - data can be a tangled and complicated web, but your leadership team needs to be able to make decisions based on facts. That’s where we come in.

We pride ourselves on transparency; that starts with effective reporting, striking the right balance between data overload and digestible insights. Our reports are not just exported CSV or PDF files; they are real-time, interactive dashboards, accessible to you 24/7. Each dashboard includes a recap of our KPIs, any learnings and observations, and an outline of where we’re headed next based on what’s working and what isn’t.

Don’t even get us started here. Aside from a kickass brand design and a seamless UX, nothing excites us more than a sustainable digital ad campaign with a 6x ROI (just ask us how we did that for Big Joe). 

Our PPC team eats, sleeps, and breathes data. Every campaign setting, each headline, and every inch of creative can have a profound impact on the effectiveness of your campaigns. Routine A/B testing and experimentation helps us find the perfect fit for your audience across platforms. 

Just looking for an audit of your in-house efforts? We’ve got you. Hell, we love poking holes!

Each handcrafted brand here at Watson starts with a strong foundation. (If you’re looking for a quick fix, we may have to send you to the curb.)

Through a 2-day workshop, we uncover the core essence of your brand, from your 10-year mission to your current marketing objectives. We’ll map all of that onto the key needs and desires of your audience to ensure that every touch point is in alignment. 

Before you ask: yes, all natural beef sticks, lo-fi beats, and happy hour are provided.

We cannot take full credit for this process; our Design Thinking model is a derivative of The Futur, modified to include a Watson spin.

During your brand workshop, we matched your business objectives to the needs of your audience - that’s where your marketing strategy is derived from. We’re not throwing shit at the wall to see what sticks, following the hottest trends, or looking for quick hacks. We’re taking the right steps forward for your long-term success.

That being said, The Watson Method lives in a 90-day world, allowing for proper flexibility and adaptivity as marketing landscapes are changing faster than ever, while maintaining that 10-year vision. Quarterly planning and briefs keep us on-track for your annual objectives, and nimble enough to adjust course as needed. 

We’ve taken some notes from our friends at EOS and infused some of these principles into our marketing cadence. 

Welcome to the age of responsive identity design, where we will not design a logo. Instead, we’ll craft a responsive visual identity system that prepares you for all applications - from a tiny profile picture, to the side of the Chase tower.

Our artists are standing by, ready to bring your brand strategy to life with rock-solid intentionality and execution. 

Seriously, they’re badass.

Any investment in your brand or marketing platform is fruitless without a high-performing site.

At Watson, we craft stunning, hella-quick-loading, mobile-first websites that are built to grow with you over time. Your site brief will include considerations for user journeys, content management, digital marketing requirements and longevity.

Ask us about our new 90-day digital foundation package, which includes not only an effective website platform, but the digital marketing legwork to support your efforts in this space in a 3-month sprint.

There are 7 billion searches executed on Google every single day. If you’re not seeing the best results here, our certified SEO team and content marketing gurus are ready to infuse a spark. Whether you’re trying to rank here in Dallas, or nation-wide, our proven strategies can make it happen. 

From on-page content and code optimizations to off-page efforts and strong link building, we’ll make sure you’re ranking for the right keywords. Let’s rank up.

If you’re wondering what a creative agency does for its own marketing: this is it.