Big Joe Google Ads Management

5.47x Annual ROI with Google Ads

overview

The Brief

Meet the bean bag that's so awesome, it's absurd. As one of the world's largest bean bag companies, pay-per-click advertising is a critical platform for generating ROI. The objective is simple: generate a 3x ROI on a $500k annual spend through Google Ads.

Highlights

Platform

Google Ads

Goals

Achieve a 3x ROI annually

Audience

Cozy-lovers

the details

A Proactive Approach

In 2020, Google made over 4,500 updates to its algorithm and published 70 updates to the 'New Google Ads Features' page. Ad campaigns relying on the search engine giant require constant attention, updates, and testing.

The Watson Digital Team provided daily account management, content creation, weekly update calls, and monthly reporting. We worked alongside their in-house creative team to ensure cohesive messaging and visuals for maximum brand impact.

Tangible ROI

In a 12-month period, the account generated 5.47x on a $500k annual spend. Talk about a return on your investment!

Big Joe Google Ads Management
kind words

"They repeatedly exceeded ROI targets on PPC campaigns..."

Tonya Carlson, VP DTC ECOMMERCE

"... Team Watson is a great team of highly skilled professionals who've we've worked closely with for multiple years. Their knowledge and expertise have helped increase our brand's brand awareness and sales via multiple paid advertising channels and campaigns."