Frequently Asked Questions

Hell no. While all of this will be spelled out in your proposal and subsequent contract, our fees are pretty straight forward, and will generally include: Stated project or retainer costs, markup on media spend Reimbursable expenses (previously approved, by you), and an annual technology fee (to cover your asset storage and a couple dozen other tools we leverage on your behalf).

If we've learned anything in our creative careers, it's that communication can solve 90% of the problems. Transparency is baked into everything we do and every system here at Watson. As a Watson client, here's what you can expect: Updates on the front end of every week that include upcoming deliverables, outstanding needs, and any other important notes, access to a secure client portal containing your project calendar, upcoming tasks, support request forms, and more. You'll also get a shared digital asset management system (DAM) for 24/7 access to all of your files as well as standing calls with one point of contact.

We do all the time! While we act as a complete fractional marketing team for some clients, the other half of our time is spent supplementing in-house teams who are looking for a certain level of expertise, whether that be search engine optimization, advertising coordination, creative service, CRM configuration, etc.

Absolutely. While we largely operate marketing systems according to tried and true tiers, your specific deliverables will be defined during your initial Discovery Workshop. This isn't our first rodeo, but once in a while we can still be surprised.

Most of our brand strategy and identity design projects span 6-12 weeks and range from $10k-$50k, while our marketing engagements range from $3k to $12k per month. We also offer a select number of semi-custom start-up packages each quarter for smaller brands looking to get off the ground running. Our start-up packages are 90-day projects.

We work with small- to medium-sized teams across most consumer-facing industries. Most of our clients have an annual marketing budget between $100k - $1M. We have specific expertise in e-commerce, healthcare, hospitality and event spaces, cannabis and CBD, software, higher education, and a few others. However, we will never take on competing businesses.

Branding! As good marketers, we can help you sell just about anything - but without a solid brand, all marketing efforts are just plain ineffective.

Yes – our in-house team has provided a suite of marketing support to over 125 brands. We develop and execute holistic brand and marketing strategies that account for all channels (SEO, PPC, email marketing, social media, you name it). Beyond our 4 walls, our expansive network of highly-vetted creative professionals allows us to call in the perfect talent for your project every time.

The first words ever spoken over a telephone were, "Watson, I need you. Come here." Thomas Watson was the engineer behind A.G. Bell's telephone, working tirelessly behind the scenes and throughout the night to bring the telephone to life. Without Watson, Bell would never had made it to the patent office. We like to say we're the Watson to your Bell - we'll burn the midnight oil to to bring your ideas to life and get them to market.