Cultivating Your Biggest Fans Through the Marketing Flywheel

Bring Your Customers on a Marketing Flywheel 

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Chances are you're familiar with a marketing funnel, but what say you about the marketing flywheel? Not much? It's okay, we've got you:

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Your traditional marketing funnel is a linear progression of a customer from one step to the next until it ends with a purchase.

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Compare that to "The Flywheel"; a circle where customers progress through their traditional journey, but instead of ending with a purchase, their journey ends in total delight and satisfaction. They're happy not just with your product, but with their entire brand experience and every touchpoint along the way. 

Sure, converting customers will get you the sale this time, but will they come back?

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Instead, consider the customer’s entire experience and win their loyalty. When you win the flywheel, you don't just generate customers, you earn the trust of loyal fans who will come back again and again, doubling as brand advocates.

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Let them do your marketing for you while you sit on the beach sipping a mai tai.

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Let's See It In Action:

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Consider how you choose a brand: How did you first become aware them? When did you start doing research and comparing them to others? What was the deciding factor in purchasing? Why do you continue to return to buy again and again?

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Answering these questions for yourself helps to understand what some of your customers might want from you. 

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The process has many additional steps but it’s easiest to think of the main three: attract, engage and delight.  

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1. Attract or Brand awareness teaches customers about the products and services you provide as well as helps them to recall your brand’s name when they’re ready to research or buy in the future. This marketing method is a longer-term strategy and can take weeks, months or longer for a customer to move from brand awareness to consideration.  
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2. Engage or Consideration is the stage when customers are doing research to determine if they’re ready to buy or contact a business for services. This is your opportunity to show the customer that you’re an expert in what they’re looking for, have a solution, they can trust you and you have the right product. 
    
3. Finally comes delight!  You’ve supplied them with relevant information, your website is fast, you’ve answered their questions or the customer service process was simple maybe you’ve given them a coupon or notified them of a sale and your checkout process is smooth. They’ve bought or contacted you for a demo and they have no complaints! 
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We’re here to help take the burden off of your team and to help find where to start. Contact us today to talk more about your marketing strategy. 

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