The PetraTools team knew they needed a refresh that could stand up to their ever-growing competition on and off Amazon. They needed a brand to match the quality of the products they bring to the DIY market. With multiple product lines, the branding had to feel cohesive without feeing cookie-cutter.
Accomplish brand unity across a rapidly expanding lineup of diverse products
DIY lawn enthusiasts across the United States and beyond
A brand design at it's corse, the new guidelines were executed across all platforms
Like humans, brands develop over time. Markets shift and products change - but what remains is the brand's core essence. We sat down with the guys at PetraTools and dug deep into the history of the brand and what they envision for their legacy. We talked core values for them as a company, as well as the values of their target market. By finding the intersection between goals, customers and the market landscape, we were able to craft a custom brand strategy and identity system that took them to the next level. We can't wait to see where they go next.
We worked with designer Sara Pomeroy to bring this brand to life. Sara takes a pragmatic, elegant approach to every brand she creates, which aligned perfectly with our needs.
"One thing I have to commend your team on is your knack for leading those critical thinking sessions during the Workshop phase. It was eye-opening to delve into areas we hadn’t previously explored, and your guidance in these areas was invaluable.
Huge props for really getting into the nitty-gritty of our niche. It was clear as day that you weren’t just slapping together generic ideas, but were genuinely digging into what makes our industry tick."
