Ivy House Brand Design

Meet Ivy House

overview

The Brief

Ivy House is a premier event venue in the charming beach town of Saugatuck, known for its understated elegance and breathtaking seven-acre property. The brand design reflects the seamless blend of sophistication and natural beauty of West Michigan, showcasing the venue's stunning white reception space, lush greenery, and versatile event areas. The design evokes a sense of timeless romance and meticulous attention to detail, ensuring guests feel welcomed and enchanted from the moment they arrive.

Highlights

Goal

Establish a luxurious brand and book 100 events per year

Audience

Engaged couples looking for a unique wedding experience

Location

Saugatuck, Michigan

the details

Elegant and Approchable

Candice Grant and her team started building Ivy House during Covid at a beautiful property in Saugatuck with an existing greenhouse. As their second wedding venue in the area, Grant knew couples were looking for an immersive experience that really made their guests feel like they were in a fairy tale. The dreamy whites and irons with pops of green that naturally came with the property were emulated in the brand from the name to the logo. We designed brand and website to evoke the same sense of excitement and attention to detail you get at every Ivy House event.

Ivy House Brand Design
kind words

Candice Grant

Owner | The Grant Collection

"Not only did they understand our brand and what we wanted to achieve, but that they understood our clients and what THEY wanted from us. They captured everything we wanted our clients to feel on the first round of these branding projects. I cannot imagine our business without them."