This trailblazing CBD Kombucha was ready to shake up the wellness world. We crafted a brand identity that's as fresh and zesty as our brew, capturing a vibe that's both chill and energizing. Think clean, modern, and just a bit quirky—something that says, "I'm here to relax, but I'm also here to party." CBD Kombucha that's about to shake up the wellness world. We need a brand identity that's as fresh and zesty as our brew, capturing a vibe that's both chill and energizing. Think clean, modern, and just a bit quirky—something that says, "I'm here to relax, but I'm also here to party."
In developing Booch, wanted to keep things simple, bold and fun. We relied on fun stock imagery and strong messaging to communicate the lifestyle brand we were aiming for. When most brands were morphing into "blands" devoid of personality, we made sure Booch stood out. By adding the cannabis leaf with the strong sans serif font, we created a logotype that could be dropped down to a monogram, or used across packaging and labeling with ease.
The brand's founder, Jenny, is a certified Iyengar yoga instructor who used diet and yoga to heal her body from RA. Kombuch and CBD were part of that journey - Booch is a lighthearted labor of love born out of her mission to bring healing and happiness to others. We designed Booch to fit in with her other brands (Livewell and The Yoga Movement). We pulled in TYM's color scheme on both Booch and Livewell (developed around the same time) so that they would compliment beautifully in her studio space.
We built a beverage brand from the ground up. Heather was amazing at capturing the mood of the brand and keeping the marketing congruent and fun!
