We developed a minimalist brand identity with strategically designed assets to weather rapid growth. By creating an online presence that supports a word-of-mouth marketing strategy, bldg. was able to come out swinging.
Build credibility with prospects
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bldg. Architecture won the first proposal they sent out after we completed their brand design - and the client mentioned the branding as a specific factor in the decision.
It was clear from the get-go that bldg. deserved a brand that was straightforward and as committed to excellence as it's founder, Michael Fittz, AIA.
We crafted every detail in the brand identity to showcase the unique attributes of bldg.
We designed the logo to (near) mathematical perfection, like an architect with a blueprint.
From the blue color pallet to the customized typography, and proposal templates, this brand was designed to be easy to use as the firm grew.
The website was designed to increase credibility for word-of-mouth referrals, without requiring much ongoing maintenance.
"Having a professional brand from before day one has set bldg. up for success. When our prospective clients comment on how professional our proposals are and how cool the logo looks, you know it was money well spent."
